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Color Café · Customer Service AI Assistant

How it works

Updated 29 October

The whole system in simple diagrams: which parts it has, what each part does, who owns it and what it costs. If anything is unclear, send your questions in any form, and I'll add the answers here.

  1. 1The whole system in one picture
  2. 2One message, step by step
  3. 3Today and after launch
  4. 4How a business sends WhatsApp messages
  5. 5Accounts and monthly costs
  6. 6A phone call that continues on WhatsApp
  7. 7“Is my piece ready?”
  8. 8The road to launch
Diagram 1

The whole system in one picture

Guests see only WhatsApp, as today. Your team sees only the screen with the chats. Everything else works behind the scenes.

Diagram 2

One message, step by step

A guest writes
Any time, in Hebrew, English or Russian.
The assistant reads it
Together with the knowledge base, and with the day and time in mind.
Can answer itself
Hours, prices, booking, pickup rules, parking, groups.
Answers in seconds, day and night. The chat shows in the inbox, and the team can step in at any moment.
A person is needed
Complaints, refunds, a broken piece, exceptions: weekend pickup, holding a piece longer, a courier.
Collects the details and hands the team a ready card with a short summary, branch and topic. Tells the guest when they'll hear back.
The team answers in the inbox
From then on the chat stays with the team: the assistant doesn't come back into it.
If nobody picks it up
After 15 minutes (30 on Sundays) the chat goes to the backup person (Ofek for now) with a push notification. On Friday and Saturday chats wait for Sunday, and at 10:15 the ones nobody has taken go to the backup person. You change the times and the backup person yourselves, as shifts change.
Diagram 3

Today and after launch

TodayAfter launch
WhatsApp number054-766-0617The same number. Guests notice nothing.
Who answers firstThe CommBox bot with a button menuThe assistant, in normal words, to the guest's question
Where the team worksCommBox: one session per user, a second login kicks the first one outThe inbox on phone and computer, a personal login for everyone
Who owns the systemA CommBox subscriptionColor Café: your server, your accounts, your code
Phone call → WhatsAppCommBox sends the message after the callThe new system sends the same message (diagram 6)
Email and website chatCommBoxStay in CommBox as today: not part of this project
Chat historyIn CommBoxA full copy of the old history as a file; new chats in your own inbox
Diagram 4 · Oskar's question

How a business sends WhatsApp messages

“Don't you need to be, or use, a certified, approved WhatsApp Business sender? Or can we do it straight from our account?”

Straight from your account. Meta runs WhatsApp's business service itself, and it's open to any business directly. CommBox uses this same Meta service today.

A business connects to it through an “app” registered with Meta. There are two ways, and both are the same Meta service with the same rules and prices:

Today: through a partner
WhatsApp (Meta), your number
CommBox's app
CommBox is a Meta partner; your number is connected to its app.
CommBox
After launch: directly
WhatsApp (Meta), the same number
Color Café's own app
In your Meta Business. No middleman: you hold the keys.
Your server

Is this mass sending?

No. Most of the work is answering guests who wrote to you, and those replies are free. When you write first (for example “we're back” or “your piece is ready”), WhatsApp requires a template approved by Meta and charges per message, as it does today. Meta has a daily limit on messages you start: it belongs to your number and business, not to CommBox, and it grows by itself while quality is good.

What Meta asks for

A confirmed business in your Meta Business (business verification). Once I have access, I check whether it's already confirmed. If not: a short form with company documents and a few working days of review at Meta.

Diagram 5 · Oskar's question

Accounts and monthly costs

“What are the hosting requirements, do we need several subscriptions?”

Two new paid accounts, both in Color Café's name: a server and the AI. Everything else is free or something you already have.

Server · Hetzner (EU)
One server for everything: the inbox, the assistant, the database and backups.
about €10–20 a monthNew subscription
AI · Anthropic (Claude)
Pay per use. Our estimate from tests at today's volume, about 2,500 chats a month. You set a hard monthly limit, and the bill can't go above it.
about $70–150 a monthNew account, pay per use
WhatsApp · Meta
Replies to guests are free; messages you start are paid per message.
as todayAlready yours
Inbox software · Chatwoot
Open-source, no license, runs on your server.
free
Code · GitHub
A private Color Café organisation, you're the owner.
free
Web address · subdomain
For example inbox.colorcafe.shop: one DNS record at whoever manages your website.
free

New costs in total: about €10–20 for the server, plus the AI by usage, with a limit you set. There's also a free alert service that tells me within minutes if something stops working. CommBox stays until the new system runs steadily and you've accepted it; after that, it's your call.

Diagram 6

A phone call that continues on WhatsApp

According to the CommBox report for 30 days, about half of your WhatsApp chats start with a phone call. That's why this path has to keep working on launch day.

The guest calls the studio
The phone menu at 019
The guest chooses “continue on WhatsApp”.
Today
CommBox sends on WhatsApp: “היי, לפתיחת פנייה הקש המשך” with a “המשך” button.
After launch
The new system sends the same message with the same button.
The guest taps “המשך” and the chat starts

For that, on launch day the phone menu has to tell the new system about the caller, instead of CommBox. 019 knows how the menu is set up. From you: one neutral question to 019, without mentioning CommBox or the move. The text is in Hebrew and can be sent as is:

שלום, אנחנו Color Café, לקוחות שלכם. בתפריט הטלפוני שלנו יש אפשרות להמשיך את השיחה ב-WhatsApp. נשמח להבין איך זה עובד: איזו מערכת שולחת ללקוח את הודעת ה-WhatsApp אחרי שהוא בוחר באפשרות הזו, מי הגדיר את זה, ולמי פונים אם נרצה לשנות משהו בהגדרה. תודה!
Diagram 7

“Is my piece ready?”

Thank you for checking with Ontopo: they have no connection for other systems (API), so the assistant can't read from Ontopo directly. But there's a way without Ontopo. Three levels:

Diagram 8

The road to launch

  1. 1Approving scope v2A short “Approved” from Ailene or Oskar.
  2. 2Admin access to Meta BusinessAt the same time we check where the WhatsApp account sits and how it's billed. The launch date depends on this step.
  3. 3You open the accountsServer, AI, GitHub, subdomain: about 10 minutes each, with my step-by-step guide.
  4. 4I set up the live systemThe inbox, the assistant, personal logins for the team.
  5. 5Tests until you're happyOn the test number, you and the team try it as much as you like; a native Hebrew speaker checks the replies.
  6. 6Team trainingAbout an hour.
  7. 7Switch eveningYour team turns off the bot in CommBox following my steps, and the number moves to the new system. Switching back takes a few minutes.
  8. 8The first weeksI watch every day, with a weekly Hebrew check and report.

I give the launch date as soon as Meta access is in: every step before it moves the date by exactly as long as it waits.